List Laundering Bonus

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Let’s assume you have all the traffic in the universe flying to your blog, what action do you want folks to take?

I’ve been catching myself saying folks a lot lately.  I think it’s because President Obama says it so much.  I digress.

By the way, don’t try to get, “All the traffic in the world,” instead concentrate on getting highly targeted, quality traffic.

Also, notice, I said, “what action do you want folks to take?”  Don’t distract people with a bunch of options.  Make it so everybody eventually does the same thing.

 If it’s a sales page, they should only be able to do one of three things.  They can leave, buy, or give you their email addresses before they leave.

Since you’re reading this, you want to know all about List Laundering.

Well, here’s a head start on building your list for free with a blog.

Don’t shove a tiny opt-in box in the corner of your blog and expect people to, “Subscribe to your newsletter.”

Make it impossible for people to avoid your sign up page.  You do this by filling your site with links, banners, posts, pages, and videos that lead people to a static page with only one purpose:  collect names and email addresses.

Don’t use some giant header graphic!  Fancy headers make websites load slowly and distract visitors from the action you desire.  In this case, we want their names and email addresses and we want them now!

 Another thing you may not know is how much the color of your headline matters.

On one hand, if you sell products or services outside of the Internet marketing world, your headline should be in gigantic red letters.

On the other hand, if you’re in the Internet marketing bubble, spectacularly wild colors for headlines come in and out of style.  Read sales letters that you know to be converting and see if there’s a crazy new color that’s, “in” for headlines.

One way to know something is converting is by going to Clickbank and doing a little research.  If you see a product in the number one spot for weeks on end, you know that’s a sales letter you should check out.

People have tested this whole headline color thing and even though red is normally the best, Internet marketers get bored with seeing it so much.

The result is if you’re trying to reach them, they aren’t noticing your red headlines as much as they used to.

 By shocking them with something different, you’ll grab their attention and that is, after all, the desired result of a headline.

One of the best ways to build your list of leads up is to simply write really great content on your blog.  Don’t pitch products or services, just provide helpful info.

After you get that going (say five or ten posts), fill your blog up with links and banners that all take people to your static page where they can give you their names and email addresses.

On this webpage, write a huge headline offering something for free (such as a video), add a sub-headline that mentions lots of benefits succinctly, and then have an opt-in form where people enter their names and email addresses.

After visitors confirm their subscriptions, your autoresponder can email a link to the free product you were offering.

Now, it’s just a matter of adding more excellent pots to your blog.

Continue to not sell, and keep giving away free stuff in exchange for email addresses.  Try various headlines and offers until your page converts above 50%.

 In the end, it all comes down to converting visitors.  Traffic is awesome, but if you can’t convert that traffic into people that join your email list, you won’t be building a business.

For step by step instructions on building a huge list of clients, and to get a bunch of excellent bonuses, visit List Laundering bonus.