Posts Tagged ‘Double Digits’
List Laundering Bonus – You Can’t Build a List This Way
You need a list of email addresses of people in your target market. Duh.
Having already spent thousands on worthless products, you’ve decided to search the Internet for free advice on list building.
After reading several posts in forums you’ve basically learned to just, “Put up an opt-in box and give something away for free.” Like magic, droves of people will sign up, your server will crash from the influx of traffic, and you can finally retire.
Sure, that tactic worked in 1995. Nowadays, people aren’t willing to enter their email addresses into just any glory hole of promised wealth.
Since your subscriber list is still hovering in the double digits, even after you’ve offered to give away the farm, it’s time to learn new list building methods.
To start, forget about that tiny opt-in box in the corner of your site that people are blind to. Instead, if your goal is to collect email addresses, make sure everything on the page leads people to taking that action.
For example, when visitors arrive on your page, hit them with a big, unavoidable, pop up, with an incredibly compelling reason to enter their names and email addresses.
After they ignore the message, don’t enter their info, and close the window (we know that’s what usually happens), make sure everything on the page is a minefield of links to a static sign up page.
That’s the big secret. You want to create a static web-page that’s dedicated just to getting their names and email addresses.
This is basically a squeeze page with a giant headline giving them a benefit oriented reason for entering their information.
There’s nothing to distract them on the page, just a big, fat, reason to join your list.
How do you create a minefield of links that almost guarantees they see your static page? You can link to the page from banners, other static pages, blog posts, ebook covers, or anywhere else people may want to click.
It’s a two step process.
Step 1, make it almost impossible for them avoid your static page.
Step 2, test the conversion rate of your static page and make it better and better to increase sign ups.
Of course, you’ll still probably be giving something away in exchange for their info. However, this static page gives you more room to sell them on how good that free thing is.
This is just the beginning when it comes to learning advanced list building strategies. If you want to build a giant list in less time than you can fathom, check out the List Laundering bonus package.
